For the Motor Accident Guide website, the team was mindful of the various considerations at hand – this was the client’s first time going completely digital with their book, their target audience included segments of individuals who might not be as digitally savvy as the rest, and that the website needed to exude clarity and…
This photo book represents the collaboration between The Dorsal Effect – a local project run by Kathy Xu to help provide fisherman with ecotourism as an alternative to shark finning and Singapore Management University. The Dorsal Effect organises marine conservation trips to Lombok, Indonesia to facilitate volunteering and a better understanding of the deep complexity…
When we were approached to design the website for Speech Bubble 2016, we were thrilled! A month-long celebration of comics, the event was an opportunity for us to tap into our team’s flair for illustration and whimsical design. In this project, we took charge of the design and concept of the website. We chose that…
Hello! The word that embodies friendliness and approachability was our key inspiration behind this project. Tusitala took up the branding and marketing concept for One Diver’s booth at the Dive Expo Event. From the colour concept, text and logo, we created a brand identity that was friendly and reminiscent of water. Leading up to the…
This project saw us put on our branding and marketing hats, and how! Fairground For All was a carnival with an important social cause – raising awareness and funds for disadvantaged children in Singapore. Needless to say, we were so happy to be a part of this! With the target audience being kids and parents, we applied…
SMU Grow is an initiative by Singapore Management University that encourages staff, faculty and students to participate in urban farming on campus, learn about sustainability and make a positive change to the community. We’re big fans of the values behind SMU Grow and wanted to get involved! We asked ourselves how we could leverage on…
Tusitala’s earliest brainchild was a culmination of our desire to create something educational yet whimsical and fun. The children’s book app Toilet Monster features Lola, a preschooler with a vivid imagination who is learning to navigate the adult world. From the story concept to character design and storyboarding, we’re proud to have produced it all!…
Stains of cells! This project came to us from a professor at NUS who wanted his lecture slides to be more widely available as an app. Given the richness of learning potential, we added relevant features such as the ability to change font size or make notes. Our involvement ranged from designing the logo, menu,…
A welcome change from digital work came to us with this project! As the design partners of Fish Book Co., we helped design the booth experience. Tusitala proposed the concept – a colourful space that would appeal to children, and echo the whimsical, hand-drawn nature of the book being sold. We had the most fun…
As a part of our social media efforts, we wanted to showcase interesting people who work in the space of digital, design or writing. The storytellers in us believe that the contents of a person’s bag can say a lot about who they are. Every month, we feature one individual with the contents of their…