For the Motor Accident Guide website, the team was mindful of the various considerations at hand – this was the client’s first time going completely digital with their book, their target audience included segments of individuals who might not be as digitally savvy as the rest, and that the website needed to exude clarity and professionalism.
As a result, the design we proposed is distinctively uncluttered and clean – allowing for the user to experience ease of navigation. The text copy was also crafted to convey crucial information with concise and simple language. We added a step-by-step guide on how to download the ebook to assist users who have never purchased an ebook before. Throughout, the emphasis was on making the website as accessible to users as possible.