About
Tusitala is a Singapore-based digital storytelling studio that creates novel literary experiences. We produce creative projects that are interactive, fun, and meaningful, reimagining the future of reading where art meets tech. Our team of arts managers, designers and web developers work with partners on programmes, events, and social impact storytelling to inspire curiosity.
Tusitala started in 2010 and is based in Singapore. It means “teller of tales” in Samoan. It was the nickname given to author Robert Louis Stevenson by the locals of Samoa, where he spent the last years of his life telling stories. Our work embodies the essence of a storyteller: using different mediums and techniques to deliver a powerful message to audiences.
Our logo is a kitsune, an enchanted nine-tailed fox that casts spells of illusion and designs rich worlds that the others see, feel and perceive as real. Inspired by its intelligence, mischievousness, and shape-shifting abilities, Tusitala’s values are knowledge, creative rebellion, and versatility.

Christine

Vaibhav

Rina
With a transmedia mindset, you don’t have to choose between print and digital.
Work
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AR Tattoos for Asian Festival of Children’s Content 2023
AREventProduct DesignSocial Media
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Art Tech PechaKucha
Event
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*SCAPE Dance Residency Showcase – “my_space”, featuring the HoloLens
Mentorship
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little red comma
Web DesignWebsites
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Crossroads
Web DesignWebsites
We’re happiest when we’re working on projects that allow us to be creative and experimental. And, we think, our best work is yet to be done.
Curious about what we’ve worked on?
When creating for digital, technology should augment – not distract from – content.
BASIC S$99 |
PLUS S$299 |
PREMIUM S$699 |
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Revenue Model | *Revenue sharing | *Revenue sharing | *Revenue sharing |
File Required | ^Up to 200-page PDF | ^Up to 200-page PDF | ^Up to 300-page PDF |
Distribution | Amazon Kindle, Kobo, Apple Books, Google Play Books, & E-Sentral | Amazon Kindle, Kobo, Apple Books, Google Play Books, & E-Sentral | Amazon Kindle, Kobo, Apple Books, Google Play Books, & E-Sentral |
eBook Cover | 1 Cover design proposed | Up to 2 Cover designs proposed | |
Website | 1 Website design proposed featuring author & book | 1 Website design proposed featuring author, book and blog | |
Showcase | Listed on Tusitala's website | Listed on Tusitala's website | Listed on Tusitala's website |
Marketing via Tusitala Blog | |||
Marketing via Twitter | |||
Marketing via Facebook/Instagram |
Technology has changed the conversation between the story and the audience
Blog
Writing a Rap with AI Creative Writing Tools like TextFX
To explore AI and keep current on its various possibilities, Tusitala sets aside time every month for learning sessions led by a team member. The first session, run by Christine, was based on TextFX, an AI experiment designed to help rappers, writers, and wordsmiths expand their creative writing process. Powered by Google’s PaLM 2 large…
little red comma – Behind the scenes (Part 2): Creating your own spoken word track
In part one, we discussed some of the different concepts and formats used in our literary adaptations for the second edition of little red comma, which was released between August 2022 and February 2023. This part looks at three poems originally written in mother tongue languages: “Chinatown I” by Tan Chee Lay, “A Story,…
Concepts behind little red comma works (Part 1)
Tusitala first worked on little red comma for Esplanade Offstage back in 2020, when we created six digital adaptations of local poets and authors’ works. Much to the team’s delight, we were commissioned again for the second edition of little red comma, which saw seven literary adaptations published monthly from August 2022 – February 2023. Here, we…
At the Crossroads – of Mental Health and the Workplace
Officially launched this November, Crossroads is an interactive choose-your-own-adventure game aimed at exploring how mental health challenges are perceived within the workplace. This is a joint initiative between Tusitala and The Tapestry Project, a grounds-up, non-profit online publication that champions first-person accounts of everyday Singaporeans touched by mental illness and recovery. A workplace adventure on…
Making of AR Filters for Book Trips!
In Tusitala’s recent project, Book Trips, we created AR filters for each of the 15 past and present attractions featured in an online literary map of Singapore. A year ago, we created Local Flavours for Singapore HeritageFest 2021, featuring 15 local poems about hawker food. To present the poetry in a way that reflected their…
Careers
Freelance Web Developers (Project Basis)
Tusitala is looking for freelance web developers, ideally from Singapore. We hope to build a network of 4-5 reliable web developers willing to work with the team at Tusitala on various web-based projects on a project basis. Our projects are developed using immersive technologies and the developer gets to develop something with a passion for building experiences, not just static interfaces working with creatives such as writers and illustrators, and usually take three to five months. We are looking for someone who won’t settle for rollovers and a few fadeIn/fadeOuts.
Internships
We are always on the look out for capable, committed and creative interns in the following areas:
- Editorial, research and arts management
- Design, illustration or animation
- Web development
Full- or -part-time internship positions are available on a rolling basis, usually capped at 1 person for each of the three areas above. We prefer for interns to commit to at least 3 months with us, and for a maximum of 6.
Drop us a message at hr@tusitalabooks.com with a short message about what you are interested in, and attach your CV and portfolio.
The future of storytelling is here. Ride the wave with us.
Contact
We’d love to hear from you! Drop us a line.
Email:
ebooks@tusitalabooks.com
Address:
284 River Valley Road
#01-01 Singapore 238325
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