Nee Soon Chinese Website
This website being geared towards the older, Chinese-educated demographic, we approached the project’s design and development accordingly. As consultants, Tusitala advised the client to keep their signature white palette to evoke familiarity, while keeping few splashes of red and blue to maintain consistency with the English website. The UI and UX was also targeted towards the older population, and we suggested improved ways of grouping content. We also developed the backend for the client. For us, it was quite a learning experience – who knew Chinese fonts could be so complex!