Shark Love

  • Shark Love
  • Shark Love
  • Shark Love

This photo book represents the collaboration between The Dorsal Effect – a local project run by Kathy Xu to help provide fisherman with ecotourism as an alternative to shark finning and Singapore Management University. The Dorsal Effect organises marine conservation trips to Lombok, Indonesia to facilitate volunteering and a better understanding of the deep complexity of sustainability issues. A group of SMU LKC Scholars coming from various disciplinary backgrounds participated in one such experience. Through their trip, the students meticulously documented their trip with photographs and impassioned captions about their experiences and reflections. Shark Love was born out of a culmination of their experience – a photo book that served as a collective memory for the students and facilitators.

We personally love such community projects, because they showcase stories that don’t always get the attention they deserve. In this case, we’re also big supporters of the good work that The Dorsal Effect has been doing! We wanted the photo book to do justice to these compelling reflections and stories, while also showcasing the beautiful visuals. We started by choosing a colour scheme that was vibrant and in keeping with the themes of the narrative, and proceeded to choose the best layout to draw emphasis to key moments. We also were mindful that the underlying tone of this book should be reflective and optimistic, carefully curating photos that supported this (not too many photos of dead sharks). In addition, we provided editorial services that allowed the book to read seamlessly. From segmenting the content to help the narrative flow, to diligently editing for consistency, we did the needful to make the captions sparkle.

The Tusitala team hopes to be able to tell more such meaningful community stories. We are inspired by stories with soul, especially those that allow for various viewpoints and ideas to be represented. Contact us if you have an idea you’d like to talk about.

Product Design

Our values are the daily beat to which we jive.

Our Story
Tusitala was born in 2010, with a focus on telling transmedia stories. We’re based in Singapore, perfectly poised to represent the breadth and depth of Asian content available in the region. With the world increasingly looking towards Asian stories, we’re both excited and proud to be where we are!

The name Tusitala harks to an island in Samoa, where author Robert Louis Stevenson spent the last years of his life. The locals of the island fondly nicknamed him Tusitala, which means storyteller. In our work, we embody the essence of a storyteller: using different mediums and techniques to deliver a powerful message to our audiences. Only, we take it a step further by introducing the exciting potential of technology.

Our logo is a kitsune – nine-tailed fox, native to Asian folklore and legend. In Chinese, Japanese and Korean folktales, the kitsune is an enchanted animal – magnetic, intelligent, powerful, and able to take human form. From the complexity of the symbolism, we derive simple principles that we stand for – potency, wisdom and creative rebellion.

(This creativity, we must disclose, often vanishes when determining where we should go for lunch each day)

Web Applications Developer


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Email your resume, github url, OS preferece, expected salary to hr@tusi.sg.