Tusitala was born in 2010, with a focus on telling transmedia stories. We’re based in Singapore, perfectly poised to represent the breadth and depth of Asian content available in the region. With the world increasingly looking towards Asian stories, we’re both excited and proud to be where we are!
The name Tusitala harks to an island in Samoa, where author Robert Louis Stevenson spent the last years of his life. The locals of the island fondly nicknamed him Tusitala, which means storyteller. In our work, we embody the essence of a storyteller: using different mediums and techniques to deliver a powerful message to our audiences. Only, we take it a step further by introducing the exciting potential of technology.
Our logo is a kitsune – nine-tailed fox, native to Asian folklore and legend. In Chinese, Japanese and Korean folktales, the kitsune is an enchanted animal – magnetic, intelligent, powerful, and able to take human form. From the complexity of the symbolism, we derive simple principles that we stand for – potency, wisdom and creative rebellion.
(This creativity, we must disclose, often vanishes when determining where we should go for lunch each day)