Isn’t this lovely? It’s part of an ad campaign by a Lithuanian used-bookstore, Mint Venitu, which deals in classical books. I especially like the tagline of the campaign– Become Someone Else. Because that’s what it is, isn’t it? Reading a certain type of fiction can be such an incredibly immersive experience, the closest you can get to actually being someone else.

Hope you enjoy these pictures, and get to inhabit the lives of some characters this evening. 🙂