Social Payoff

Social Payoff

Many businesses get on social media just because they want to be on the bandwagon. With the fast-changing nature of social media, most businesses forget to set clear objectives and have already spent lots of money on advertising to get fans and plenty of engagement. Yet, such results are not leading to a positive impact on the bottom-lines of businesses. With the most measurable and cutting-edge strategies inside, Social Payoff tells you how to reach customers effectively and how to build valuable relationships that will shape the future of your business. With this book, you will discover how to:

• Plan your social media strategy to increase sales and cultivate customers’
trust and loyalty
• Find your potential customers on the social web and to connect with them
• 24 metrics to measure social media ROI effectively
• Attract digital influencers and champions to build your reach and gain attention quickly.

“I love the tactical and practical wisdom in Marcus’s book.”
— Guy Kawasaki, Former Chief Evangelists of Apple & International Bestselling Author

“Loaded with practical, proven ideas (that) immediately increase
your sales with social media.”

— Jay Baker, International Speaker and Bestselling Author of Unlimited Sales Success

“Smart stuff from a smart guy.”
— Brian Tracy, New York Times Bestselling Author of Youtility


Print publisher: Write Editions

Author: Marcus Ho

Marcus Ho is a highly sought-after Social Media Strategist who specialises in increasing sales and customer loyalty through social media. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time. Some of his clients include Qatar Airways, 3M, Pernod Ricard, Dassault Systèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’s Travel+Leisure. Before founding SocialMetric, Marcus was the founder of Techzone.SG, one of Singapore’s largest e-commerce store for Apple accessories. His social media chops were honed from there as the website’s key driver of traffi c and sales were primarily from social media. After a year and a half, he successfully exited the company to a private equity firm.


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Our Story
Tusitala was born in 2010, with a focus on telling transmedia stories. We’re based in Singapore, perfectly poised to represent the breadth and depth of Asian content available in the region. With the world increasingly looking towards Asian stories, we’re both excited and proud to be where we are!

The name Tusitala harks to an island in Samoa, where author Robert Louis Stevenson spent the last years of his life. The locals of the island fondly nicknamed him Tusitala, which means storyteller. In our work, we embody the essence of a storyteller: using different mediums and techniques to deliver a powerful message to our audiences. Only, we take it a step further by introducing the exciting potential of technology.

Our logo is a kitsune – nine-tailed fox, native to Asian folklore and legend. In Chinese, Japanese and Korean folktales, the kitsune is an enchanted animal – magnetic, intelligent, powerful, and able to take human form. From the complexity of the symbolism, we derive simple principles that we stand for – potency, wisdom and creative rebellion.

(This creativity, we must disclose, often vanishes when determining where we should go for lunch each day)

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