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Remote Entrepreneurship

Remote Entrepreneurship

Remote-Entrepreneurship™ marks a seminal contribution in the evolving field of entrepreneurship. Evidence-based and market-tested, the concept, model and strategy of r-entrepreneurship™ is set to help scores of people and aspiring entrepreneurs overcome their fear and dilemma of leaping from a stable corporate life to starting a business. With r-entrepreneurship, one can start a successful business without having to leave his or her job.
The book documents a groundbreaking approach to entrepreneurship that has never been so exhaustively examined before. Broadly divided into two major parts — the theory and practice of r-entrepreneurship — it chronicles step-by-step the 10-year journey and stunning performance of author Joseph Ong’s real life business “experiment” — One Rochester Group — all while excelling in a multinational company. Readers will appreciate his wisdom, acute observations and practical know-how, and get to learn new exciting terms like Collective Leaders™ (c-Leaders™), Parental Responsibility Over Business (“PROB”), remote-Management System and many more. remote-Entrepreneurship is a revolutionary approach to entrepreneurship that promises significantly less risk and dramatically higher chance of success. Already embraced by academics and practitioners as a next-big concept to look out for, it will inevitably change the face of entrepreneurship as we know it. remote-Entrepreneurship is your complete strategic and tactical guide to having your cake and eating it too!


Print publisher: Write Editions

Author: Joseph Ong

Jospeh Ong began his career in finance 20 years ago in Ernst and Young, KPMG and Arthur Andersen, culminating his tenure at Symantec from 2004 and becoming the youngest Vice President (Asia-Pacific and Japan) in 2013. It was while he was still in Symantec that he completed his MBA, envisioned and put into action his MBA project - One Rochester Group - an F&B enterprise based on the genesis of his groundbreaking concept “remote-Entrepreneurship.” Today, the award-winning One Rochester Group is one of Singapore’s largest lifestyle F&B Groups. Ong graduated from NTU (B. Acc.) and University of Manchester (MBA, First Class Distinction). He is married to Wendy, and they have a son, Jerome.


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Tusitala was born in 2010, with a focus on telling transmedia stories. We’re based in Singapore, perfectly poised to represent the breadth and depth of Asian content available in the region. With the world increasingly looking towards Asian stories, we’re both excited and proud to be where we are!

The name Tusitala harks to an island in Samoa, where author Robert Louis Stevenson spent the last years of his life. The locals of the island fondly nicknamed him Tusitala, which means storyteller. In our work, we embody the essence of a storyteller: using different mediums and techniques to deliver a powerful message to our audiences. Only, we take it a step further by introducing the exciting potential of technology.

Our logo is a kitsune – nine-tailed fox, native to Asian folklore and legend. In Chinese, Japanese and Korean folktales, the kitsune is an enchanted animal – magnetic, intelligent, powerful, and able to take human form. From the complexity of the symbolism, we derive simple principles that we stand for – potency, wisdom and creative rebellion.

(This creativity, we must disclose, often vanishes when determining where we should go for lunch each day)

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