Differentiation

Differentiation

The age of disruption has arrived – fast and furious. Technological advances have revolutionised the global economy in ways not envisaged, engendering major established and traditional industries to wobble and slide. “Is it too late to do anything?” According to Dr Wilson Chew, author and leading corporate strategist, the answer is an affirmative “No”. A market that is being fiercely tested by disruptions is also a world bathed with opportunities. What is pivotal for leaders of enterprises big and small to ask is: “What will the future global economy be driven by, where will it take place, and how do I get a piece of the action?” In “Differentiation: How to Win in a Disruptive Market”, Dr Chew underlines the imperatives for companies to differentiate – in order to create value and win – through a series of compelling strategies, bold innovation and perceptive branding. Peppered with case studies and infused with Dr Chew’s insights gleaned from advising 250 fast-growing enterprises, this book aims to inspire enterprise leaders and readers to believe that it is all possible to reap the fruits of differentiation in a disruptive market when you’re determined to do so.


Print publisher: Write Editions

Author: Dr. Wilson Chew

Dr. Wilson Chew is a partner with PricewaterhouseCoopers in Singapore. He leads the strategy team in the firm’s Entrepreneurial and Private Clients practice. Dr Chew was the Group Principal Consultant and CEO of StrategiCom since 2000 before its integration with PwC in 2015. A thought leader on corporate strategy and innovation for fast-growing and mid-sized enterprises, Dr Chew is the author of three best-selling books and over 50 research and professional papers. He earned his Doctorate in Business Administration from the University of South Australia and Master of Business Administration from the University of Strathclyde Graduate Business School. He also received training at Singapore Management University and Harvard Business School. Dr Chew is married with a lovely daughter."


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Tusitala was born in 2010, with a focus on telling transmedia stories. We’re based in Singapore, perfectly poised to represent the breadth and depth of Asian content available in the region. With the world increasingly looking towards Asian stories, we’re both excited and proud to be where we are!

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