In America, a who’s-who of literary characters and lineup of well-known musicians come together to encourage book reading.
In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
Created by advertising agency Mother New York, the new television, print, outdoor and digital PSAs feature a medley of notable book characters, including Pinocchio, Madeline, Humpty Dumpty, Curious George and Raggedy Ann and Andy coming together to encourage parents to “Read to a child today and spark a lifetime of ambition.”
Produced by The Roots and featuring the voices of Jack Black, John Legend, Chris Martin, Regina Spektor, Jim James, Nate Ruess, Jason Schwartzman, Melanie Fiona, Carrie Brownstein, Consequence, and Levar Burto, this minute video will put a smile to your face and probably even prompt you to pick up a new book. (You can’t just sit idly when Curious George tells you it’s his mission to get a book to every kid in the nation, right?)
All of the PSAs direct audiences to a new campaign micro-site, www.BookPeopleUnite.org, where they can join the Book People Unite movement by taking the pledge to love reading and declare themselves a “book person”. Each person who pledges will receive a free download of the song featured in the PSA. The site also features access to Library of Congress and RIF’s respective websites where people can find great tips and advice for reading with their children.
RIF is calling all story lovers to declare themselves “book people” by taking an online pledge and sharing why they love books.